Digital magazine proposal

Emily Vitanatchi

Introduction

Hooligan

Hooligan is a magazine highlighting the culture and experiences of American born Asians.The Asian American experience is a tapestry woven with unique idiosyncrasies, shaped by a complex interplay of cultural heritage, migration patterns, generational differences, and the broader socio-political landscape of the United States. The collision of Asian and American identities has created a unique culture that infiltrates music, art, food, and all kinds of lifestyle choices in the US.

Brand voice and visual language

Words associated with the magazine’s brand

Visual references

Link to the reference board.

Color palette

Link to the color palette.

Type families